Survey Results

We asked 10 Artists to answer a short survey…. here are the results.

 

Do you have a website for your art and/or workshops?

  • 100% of Artists have a website

How many years have you been in the business of selling art?

  • 62.5% of Artists have been selling art for 21-30 years
  • Only 37.5% have sold art consecutively throughout their careers.

How many years have you been teaching workshops?

  • 37.5% of Artists have been teaching workshops for less then 10 years.
  • Only 25% have taught workshops consecutively throughout their careers.

How many years have you been instructing tours?

  • 75%  of Artists have been teaching tours for less then 10 years.

What is the age of your target audience?

  • 75% of the target audience is between the age of 40-60
  • 85% of the target audience is female

When is the busiest time of year for your sales??

  • 50% October to December

When is the busiest time of year for your workshops?

  • 25% January to June

When is the busiest time of year for your tours?

  • 66.67% July to September

When is the busiest time of year for your production (painting,framing, etc)?

  • 33.33% October to December

What are your goals for your art business for the coming year? Please rank from 1(high)-7(low)

  1. 54% – Increase marketing and sales
  2. 46% – Develop or improve my web presence, sell art online
  3. 44% – Develop or improve my social media / social networking efforts
  4. 42% – Sell more art in my existing distribution channels (galleries, shows…)
  5. 35% – Increase amount of workshops and tours
  6. 33% – Get new clients by expanding the type of distribution channels where my art is available
  7. 31% – Launch new products or services

Do you currently post on social media for your art business?

  • 100% use social media

How many years have you been using social networking?

  • On average our Artists have been using social media for 5-7 years

In a typical week, how many hours do you spend posting on social networking sites?

  • On average our Artists spend about 5-10 minutes a day on social networking sites

How many friends/contacts in total do you have in all of your social networking sites?

  • Our Artists have a median number of 3000 friends/contacts

Please indicate to whom you speak most, using social networking sites. Please rank from 1(most)-6(least).

  1. 50%  – Family
  2. 45% – Close friends
  3. 38% – People you do not already know
  4. 33% – Art students from previous workshops
  5. 32% – Fellow Artists
  6. 19% – Prospective art students

How familiar are you with the following social networking sites?

  • 100% – Facebook
  • 25% – Instagram
  • 0% – Twitter
  • 38% – LinkedIn
  • 0% – Google+
  • 12% – Pinterest

Which of the following social networking sites are you a member of?

  • 38% – Facebook
  • 38% – Instagram
  • 28% – Twitter
  • 62% – LinkedIn
  • 38% – Google+
  • 49% – Pinterest

What do you like most about social media?

  • 30%  – Turning followers/contacts into customers
  • 40% – Getting subscribers to my blog
  • 50% – Getting traffic to my website
  • 55% – How to create the best type of Facebook page
  • 33% – Creating content

What frustrates you most about social media????

  • 44% – Choosing the right social media channels to use
  • 66% – How best to use and optimize the social media platforms such as LinkedIn and Twitter
  • 33% -Managing my time and productivity
  • 55% – Coming up with creative ideas for my social media marketing campaigns

What would be your main goal for social media?

  • 70%  – Turning followers/contacts into customers
  • 60% – Getting subscribers to my blog
  • 50% – Getting traffic to my website
  • 11% – How to create the best type of Facebook page
  • 33% – Choosing the right social media channels to use
  • 33% – How best to use and optimize the social media platforms such as LinkedIn and Twitter
  • 33% -Managing my time and productivity
  • 11% – Creating content
  • 22% – Coming up with creative ideas for my social media marketing campaigns

 

Nowadays, if you’re not taking advantage of the myriad of opportunities available to you on social media to discover and promote your brand or voice, and in so doing, generate more resources, you’re only sabotaging your own goals – Carlota Zimmerman

KAVAMILINA Social Media Management
kavamilina@yahoo.ca
+1-613-241-9631